An artist’s impression of the proposed care home. Image, Harris Irwin Architects

Christie & Co has announced the sale of a development site in Gravesend, Kent, which benefits from planning permission for a 75-bedroom care home.

The scheme, delivered by Frontier Estates, has been prepared as a best-in-class care home with 100% ensuite facilities, luxury resident amenities, and generous landscaped gardens.

The site sits on a highly-prominent 1.16-acre plot in Northfleet, Gravesend, which was formerly occupied by the Battle of Britain pub.

Following a confidential sales process with Sara Hartill at Christie & Co, the site has been purchased by Simply UK and will operate under the Morar Living brand.

Max Paddick, development director at Frontier Estates, said: “It has been great to work with the Simply UK team to get this transaction across the line in an uncertain economic climate.

“There was an excellent collaborative approach adopted by both sides in ironing out the creases of the transaction, and we look forward to working with Simply UK again in the future.”

Neil Dobbie, land director at Simply UK, added: “We are delighted to have acquired this site for 75 beds which will deliver a best-in-class home.

“We believe the scheme will be an excellent addition to the Morar stable of homes and should welcome its first residents in the first quarter of 2025.

“We have ongoing requirements across the country and this purchase aligns with our national acquisition strategy, which continues to go from strength to strength.”

Hartill said there had been a ‘strong shift in operator appetite over recent months for quality sites’.

She added: “Northfleet is a highly-attractive market given its strong demographics and we are delighted to have represented Frontier Estates throughout the sales process.”

The land was sold for an undisclosed amount.