Patient stimulus technology provider, Airwave Healthcare, has appointed Francesca McPhail, who will help health and care providers achieve more from their media and entertainment systems for people receiving care.

McPhail has worked with hundreds of healthcare organisations during her career and has now joined the Airwave Healthcare team as a key account manager.

She will engage health and care customers and will help them address their different needs as they use media technology to educate, entertain and inform patients, clients, and residents.

She said: “Media technology delivered well in health and care environments has become much more than television or entertainment. It is a means to engage and stimulate individuals receiving care – whether that’s in a hospital, care home, or residential setting.

“Providing the right accessible content can inform individuals about their conditions, treatments and care journeys. It can help to prevent isolation, by flagging activities, and it can create efficiencies for staff in very busy environments.

“I’m excited to be part of the team at Airwave Healthcare, which is known for its ethos, experience, innovative approach, and commitment to shared goals with healthcare – from delivering sustainable solutions to enhancing the care experience.”

Dean Moody, healthcare services director, added: “Listening to the needs of our customers across a range of health and care settingsbhelps us to deliver genuine solutions that respond to their user requirements and business needs.

“Francesca brings a great deal of experience from her varied career in healthcare technology that will help us to continue to enhance how we understand the requirements of organisations in the sector – from strategic board level priorities to unmet needs on the frontline of care delivery.”